Delegating Dirty Work: Blame Shifting and the Boundary of the Firm
Abstract
This paper shows that delegating unpopular actions to an external agent can protect firms' customer relationships from the adverse consequences of such actions. This blame-shifting benefit of outsourcing is one that firms should consider when setting their organizational boundaries. I study an online consumer lender in China that randomly assigns delinquent borrowers to in-house or third-party debt collectors, who differ in collection harshness as measured by their propensity to call borrowers' social contacts. Harsher collection raises short-run repayment under both arrangements, but only in-house harshness deters borrowers—particularly those of higher credit quality—from returning to the lender after repayment. Call transcripts show that harsher collection comes with more threatening communication strategies in both arrangements, yet it provokes borrower anger only when the collector is in-house.